var swffile = "http://www.sqex-ee.jp/banner/rss.swf";

str  = '<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" width="235" height="72" id="seeebanner" align="middle">';
str += '<param name="allowScriptAccess" value="always" />';
str += '<param name="movie" value="'+swffile+'" />';
str += '<param name="quality" value="high" />';
str += '<param name=FlashVars value="rssfile='+rssfile+'&bgimage='+bgimage+'" />';
str += '<param name="wmode" value="transparent" />';
str += '<embed src="'+swffile+'" quality="high" width="235" height="72" ';
str += 'FlashVars="rssfile='+rssfile+'&bgimage='+bgimage+'" ';
str += 'name="seeebanner" align="middle" allowScriptAccess="always" wmode="transparent" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" />';
str += '</object>';

document.open();
document.write(str);
document.close;